Every JW product is packed with intelligent ideas. JW looks beyond the ball, past the cat brush and over the bird perch to realize each item’s ultimate potential. Focused on innovation and driven by a passion for pets, JW creates pet products that improve the lives of pets and pet parents. The insights that go into JW products have been honed over years of market research and hands-on product development. As for the passion, well, that can only come from the heart.
As a proud member of the Petmate family, JW pushes the boundaries of the pet industry. JW’s dedicated team of designers and pet experts has developed over 100 patents to improve the everyday lives of pets. The iconic JW Hol-ee Roller is more than a fetch toy; it is a treat puzzle, a tug and a durable chew toy designed to keep your pet engaged in all types of play. All of our squeaker toys are designed to keep the squeaker inside the toy instead of falling out, to ensure safety for dogs who love to squeak!
These are just a few examples of how JW is always thinking of inventive ways to make your pets happy, whether they bark, purr or chirp.
After all, they’re the true inspiration.